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As part of The New Order project with Selfridges, 'Digital Falls' was an AR experience installed within the Atrium at the heart of the Selfridges store, London, which ran from 2nd - 30th September 2019. Working with Augmented Reality studio Visualise, the piece represents the conversations, ideas and communication that occur within such a large public space, simultaneously allowing new interactions between visitors as they explore both a digital and physical environment.


Year

2019

Artwork

Jon Emmony

AR Development

Visualise

Sound

Pete Jones

Selfridges Team

Hayley Donovan, Carlotta Jacoby

dark project