• Concept and direction: Nick Knight and Stavros Karelis
  • 3D scanning, modelling and motion design: Jon Emmony
  • Front end development: Sally Northmore
  • Back end development and interactive mechanics: Paul Herron
  • Interface design: Sally Northmore, Jon Emmony and Paul Herron

To celebrate the start of a collaboration between Soho boutique MACHINE-A and fashion film website SHOWstudio, an online interactive was created which allowed visitors to browse the store virtually. The piece allowed users to buy products as seen within the digital store, learn more about the designers stocked with exclusive audio and video interviews and take part in a competition. The framework utilised a 3D scan of the store, captured by Jon Emmony.

Explore the interactive at