As part of The New Order project with Selfridges, 'Digital Falls' was an AR experience installed within the Atrium at the heart of the Selfridges store, London, which ran from 2nd - 30th September 2019. Working with Augmented Reality studio Visualise, the piece represents the conversations, ideas and communication that occur within such a large public space, simultaneously allowing new interactions between visitors as they explore both a digital and physical environment.
AR Development —
Selfridges Team —
Hayley Donovan, Carlotta Jacoby